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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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I think that self-serving bias exists and it is practiced by most individuals including me. This is because in my responses to the worksheet/form for this week, I had given myself 5 for being angry at...

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As a CFO first it is important to ascertain why would we need capital. Is it because we need to make fresh capex for expansion or is it because we are facing shortage of working capital. If it is beca...

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DQ3_Creating Affiliated loyalty

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Q View the following short video about the Starbucks rewards program. Discuss the role of technology as a retail organization seeks to solidify and add to its customer base, all the while encouraging existing customers to both buy more and buy more often. Use at least 2 specific references to this video.

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Starbucks has created a very fun and unique advertisement for their reward programs on cards which will avail discounts on their products for the customers. Digitization is making its place stronger in the current market day by day and this new advertisement has highlighted the fact more. The advertisement is animated and it uses fun and quirky visuals to display how their reward program actually works. It is a matter of fact that visuals can help to make things more exciting as in the advertisement there is a hand picking up the cards and then earning little stars. This is fun to watch and the company knows that this will attract the customers’ attention.